Hotel Brand Bites
A blend of challenging assertions and humorous anecdotes about James Stuart's 15 years of hotel brand development work in Asia, it contains sharp observations about why the hospitality industry and other service businesses are often failing to create sustainably successful brands, and what needs to be done to turn the tide.
Hotel Brand Bites is a compilation of 24 'Living Brands' articles that were written and originally published in Thailand's The Bangkok Post.
Role: Creative Director
Illustrators: Pak Yu Lui & Chia Chi Yu
Scope: Concept development, art direction, editorial design, print production