Situated in the northeast region of Hainan Island, Qi'n Wellness is nestled amidst lush vegetation and greenery. The serene landscape is an idyllic environment to nurture the concept of health and wellness through attitude, sports, mental well being and diet. This luxurious wellness center is catered toward the affluent Chinese and western travelers seeking an oasis with a world-renowned team of professionals providing both western and traditional remedies.
Qi'n derives from the idiom【 沁人心脾 】which depicts the idea of ‘savoring the feelings from your heart’. The depth of happiness can range from simply relishing on a beautiful poem to enjoying a refreshing drink. The Qi'n character ( 沁 ) itself combines the two characters for water ( 氵) and heart ( 心 ). When interspersed together, it creates this idea of absorbing the happiness deep within your heart, where feelings are the strongest. This re-emphasizes the brand core which emphasizes one's consciousness of your heart as well as the strength as coming together and connections of guests, health experts, programs, and the wellness community.
Agency: The Brand Co.
Designer: Swing Chim
Scope: Concept, identity, print, packaging, brand guidelines, creative direction